When the internet started no one imagined that it would grow at such an exponential rate. In today’s generation with water, food, clothes, and shelter, the internet has also become an essential part.
This blog will be a brief idea on how this world of internet is a favorite target for all the business organizations to get customers.
What is digital marketing?
Digital marketing includes all the marketing efforts that use the internet or an electronic device.
Businesses are connecting with existing and future customers using digital channels like search engines, social media, e-mail, and websites.
If I tell you that the number of people who are going online every day continues to increase, how accessible would you believe me today’s internet?
What does that mean, whether we live online or use technology?
We want our marketing activities to be carried out when our customers are more likely to see them and have a chance of interacting with them.
Digital marketing is a pile of gold waiting for you. This gold can be taken by anyone, you just have to try.
The more you do, the more you get.
Types of Digital Marketing
We’ve come here!
The time is ripe to dive into 9 digital marketing types. Digital marketing include:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Influence Marketing
- Affiliate Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Marketing
- Social Media Marketing
Why Digital Marketing is the future?
In the coming years, digital marketers are expected to take complete control over the customer experience.
Digital marketing is waiting for a very bright future as we are almost by the center of 2019 and have seen over 40% increase in 2018.
Digital Marketing will, therefore, be the most popular marketing technique by 2020. Every day, therefore, as digital marketing grows, the number of companies is increasing.
According to Social Beat reports, 86% of brands make use of digital media, while their top priority is to generate better quality leads (73% of correspondents).
Because of digital marketing, over 1.5 lakh jobs are created in India, there can be no better time for digital marketing advisors.
The main reason why online marketing is adopted by companies is that marketing is a result-oriented mode.
You can find out where each penny is being spent and the exact traffic, transformations, highest conversion pages, and the traffic lines.
How digital marketing is going to change the future generation
It is clear that mobile applications have the future of marketing and there are huge spaces to grow; only 46 percent of businesses currently have mobile applications.
Although big data is also a chance for growth in mobile communications, 71 percent of the CMOs (Chief Marketing Officer) are not prepared for the data explosion.
The Internet of Things offers companies almost unlimited opportunities to interact directly with customers over the coming few years.
As more devices are connected, companies can communicate in real-time analytics and data to their customers on a very individual level.
We are beginning to understand how IoT technology impacts our lives at all levels with the advancement of our daily lives.
The IoT will have an influence on every area or our lives.
From the adjustment of our lights and temperatures in our homes to the best content based on our wishes.
Some examples of devices that constitute a connected home and of how IoT technology is used by the marketers to improve their marketing efforts are presented here:
- Intelligent lights: For example, in the area around your home and hospital, Phillips Tone can be used therapeutically. Marketers may tailor their message to the use and preferences of their customers regarding indoor lighting needs.
- Wearable: Fitbit, for example, which are somewhat omnipresent, and still are a part of the attached house. These monitor and monitor physiological activity from conduct to sleep.
- Smart thermostats: A good example is the Google Nest, which is remotely manipulated, which over time learns the heating and heating tastes without programming. Marketers can identify household patterns and even integrate their information into air filtration systems.